Every year, Bridgestone invests more than $800 million in the research and development of our tyres. With thousands of hours of testing and refining these tyres using cutting edge technology, we continue to surpass global safety standards. Why?
We go to such great lengths because we are committed to your safety. You may not know it, but when you’re driving, there’s the equivalent of only one handprint of tread connecting each of your tyres to the road. That’s just four areas of tread, the size of your hand, controlling thousands of kilograms of machinery at great speed in all kinds of conditions.
When it comes to protecting you on the road, all of the research and development we undertake is to ensure that you’re in the safest hands possible.
Whether it’s high performance technology, durability or all round comfort, there’s a Bridgestone tyre to keep you safe wherever you’re going.
And that’s why Bridgestone is the number one tyre in the world.
It’s easy to lose sight of the simple truth that tyres are one of the most critical safety features of any car. At Bridgestone, your safety sits at the heart of everything we do.
That same handprint that protects you and your family also has the power to protect the world we live in - Bridgestone has developed tyres with lower rolling resistance, lower fuel consumption and reduced carbon emissions.
This responsibility to the environment we all share is part of our commitment to making the world a safer and greener place for your family, today and into the future.
Put yourself in Bridgestone’s hands and feel safe in the care of the world’s number one tyre.